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Challenger Customer

Language EnglishEnglish
Book Paperback
Book Challenger Customer Matthew Dixon
Libristo code: 09223445
Publishers Penguin Books, September 2015
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this...
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20.86 €
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

About the book

Full name Challenger Customer
Author Matthew Dixon
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 288
EAN 9780241196564
ISBN 0241196566
Libristo code 09223445
Publishers Penguin Books
Weight 352
Dimensions 156 x 233 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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