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Customer Relationship Management
Language
English
English
Book
Paperback
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become o...
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Libristo code: 04010372
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
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About the book
Full name
Customer Relationship Management
Author
Kirstin L Anderson
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
176
EAN
9780071379540
ISBN
0071379541
Libristo code
04010372
Publishers
McGraw-Hill Education - Europe
Weight
274
Dimensions
151 x 228 x 14
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