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Customer Relationship Management
Language
English
English
Book
Hardback
Presents a strategic framework for successful CRM policy. This book backs up these five processes -...
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Libristo code: 06680571
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252 b
252 b
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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
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About the book
Full name
Customer Relationship Management
Author
Lynette Ryals
Language
English
English
Binding
Book - Hardback
Date of issue
2002
Number of pages
320
EAN
9780750656771
ISBN
9780750656771
Libristo code
06680571
Publishers
Taylor & Francis Ltd
Weight
674
Dimensions
242 x 167 x 29
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