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Customer Relationship Management

Language EnglishEnglish
Book Paperback
Book Customer Relationship Management Michael J. Cunningham
Libristo code: 05094587
Publishers John Wiley and Sons Ltd, March 2002
This is the fast track route to developing world customer relationships. It covers all the key techn... Full description
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This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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About the book

Full name Customer Relationship Management
Author Michael J. Cunningham
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 130
EAN 9781841122137
ISBN 1841122130
Libristo code 05094587
Publishers John Wiley and Sons Ltd
Weight 123
Dimensions 126 x 176 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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