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Ten Principles Behind Great Customer Experiences, The

Language EnglishEnglish
Book Paperback
Book Ten Principles Behind Great Customer Experiences, The Watkinson Matthew
Libristo code: 01200902
Publishers PEARSON Education Limited, December 2012
Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Categor... Full description
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Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.

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About the book

Full name Ten Principles Behind Great Customer Experiences, The
Author Watkinson Matthew
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 240
EAN 9780273775089
ISBN 0273775081
Libristo code 01200902
Publishers PEARSON Education Limited
Weight 362
Dimensions 233 x 156 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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