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Differentiate or Die - Survival in Our Era of Killer Competition 2e

Language EnglishEnglish
Book Hardback
Book Differentiate or Die - Survival in Our Era of Killer Competition 2e Jack Trout
Libristo code: 04081774
Publishers John Wiley & Sons Inc, March 2008
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, S... Full description
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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About the book

Full name Differentiate or Die - Survival in Our Era of Killer Competition 2e
Author Jack Trout
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 272
EAN 9780470223390
ISBN 0470223391
Libristo code 04081774
Publishers John Wiley & Sons Inc
Weight 512
Dimensions 165 x 235 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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