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Buyology
Language
English
English
Book
Paperback
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre...
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Libristo code: 02397563
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28 b
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
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About the book
Full name
Buyology
Author
Martin Lindstrom
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
254
EAN
9780385523899
ISBN
0385523890
Libristo code
02397563
Publishers
Random House Publishing
Weight
234
Dimensions
129 x 201 x 18
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