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Language
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English
Book
Paperback
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real...
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Libristo code: 18096851
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
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About the book
Full name
Marketing
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
832
EAN
9780195590296
ISBN
9780195590296
Libristo code
18096851
Publishers
Oxford University Press Australia
Weight
1826
Dimensions
249 x 205 x 35
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