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Choice Factory
Language
English
English
Book
Paperback
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,...
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Libristo code: 18382446
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40 b
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
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About the book
Full name
Choice Factory
Author
Richard Shotton
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
220
EAN
9780857196095
ISBN
085719609X
Libristo code
18382446
Publishers
Harriman House Publishing
Weight
354
Dimensions
141 x 217 x 15
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