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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Language
English
English
Book
Hardback
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a...
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Libristo code: 04010308
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74 b
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74 b
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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About the book
Full name
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author
Margaret Mark, Carol S. Pearson
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
400
EAN
9780071364157
ISBN
0071364153
Libristo code
04010308
Publishers
McGraw-Hill Education - Europe
Weight
634
Dimensions
157 x 233 x 34
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