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Advertising Concept Book

Name: Advertising Concept Book
Brand: Thames & Hudson Ltd
SKU: 01016511
Price: 22.59 EUR
Availability: InStock
Author: Pete Barry
ISBN: 9780500518984

Pete Barry

Language

English

Book Hardback

Libristo code: 01016511

Publishers Thames & Hudson Ltd, August 2016

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty... Full description

Libristo code: 01016511

55 b

22.59 € VAT included

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.