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Brand Portfolio Strategy
Language
English
English
Book
Paperback
In this long-awaited book from the world's premier brand expert and author of the seminal work Build...
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Libristo code: 25022392
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53 b
53 b
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre
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About the book
Full name
Brand Portfolio Strategy
Author
David A Aaker
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
368
EAN
9781982146528
ISBN
1982146524
Libristo code
25022392
Publishers
Simon & Schuster
Weight
340
Dimensions
213 x 140 x 22
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