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English
Book
Hardback
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...
Libristo code: 11067745
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57 b
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
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About the book
Full name
Contagious
Author
Jonah Berger
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
244
EAN
9781451686579
ISBN
1451686579
Libristo code
11067745
Publishers
Harper Collins Publishers
Weight
353
Dimensions
146 x 229 x 19
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