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Branding: A Very Short Introduction
Language
English
English
Book
Paperback
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones dis...
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Libristo code: 14282990
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
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About the book
Full name
Branding: A Very Short Introduction
Author
Robert Jones
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
160
EAN
9780198749912
ISBN
9780198749912
Libristo code
14282990
Publishers
Oxford University Press
Weight
144
Dimensions
174 x 111 x 10
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