Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Predatory Thinking

Name: Predatory Thinking
Brand: Pan Macmillan
SKU: 05078426
Price: 14.69 EUR
Availability: InStock
Author: Dave Trott
ISBN: 9781447285342

Dave Trott

Language

English

Book Paperback

Libristo code: 05078426

Publishers Pan Macmillan, November 2014

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or... Full description

Libristo code: 05078426

36 b

14.69 € VAT included

In stock at our supplier Shipping in 3-5 days

Delivery to Austria

30-day return policy

Customers also purchased

One Plus One Equals Three Dave Trott

Paperback

11.09 €

Creative Blindness (And How To Cure It) Dave Trott

Paperback

16.89 €

Obvious Adams Robert R Updegraff

Paperback

10.69 €

Anatomy of Humbug Paul Feldwick

Hardback

20.19 €

Better Brand Health Jenni (International Director

Hardback

27.09 €

Descartes' Error Antonio Damasio

Paperback

14.69 €

Thinking in Systems Donella Meadows

Paperback

18.89 €

The Way of the Superior Man David Deida

Paperback

17.19 €

Why Does The Pedlar Sing? Paul Feldwick

Paperback

30.89 €

Good Strategy/Bad Strategy Richard Rumelt

Paperback

12.29 €

Free-motion Machine Quilting Don Linn

Paperback

23.79 €

Noise Daniel Kahneman

Paperback

29.09 €

Radical Candor: Fully Revised & Updated Edition Kim Scott

Hardback

22.29 €

How to Take Smart Notes Soenke Ahrens

Paperback

18.09 €

Marketing for the Mad (Wo)Men of Tomorrow Wim Vermeulen

Paperback

36.79 €

Transport For Humans Pete Dyson

Paperback

18.49 €

Scientific Advertising Claude Hopkins

Paperback

16.09 €

The Obstacle is the Way Ryan Holiday

Paperback

12.29 €

Information James Gleick

Paperback

17.39 €

Brand Flip, The Marty Neumeier

Paperback

31.99 €

Ethics in the Real World Matt Rohal

Paperback

15.79 €

The Definitive Book of Body Language Barbara Pease

Hardback

24.29 €

Reality in Advertising Rosser Reeves

Paperback

12.69 €

The Brain That Changes Itself Norman Doidge

Paperback

14.99 €

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times