Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
Contact
How to shop
Help
Delivery
Austrian Post 5.49 €
DPD courier 3.99 €
DPD point 2.99 €
Shopping guide
My account
▸
Empty :-(
0
Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Why Does The Pedlar Sing?
Language
English
English
Book
Paperback
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and...
Full description
Libristo code: 33525151
?
76 b
Top
76 b
Top
30.89
€
VAT included
In stock at our supplier
Shipping in 9-15 days
Delivery to Austria
Delivery to Austria
30-day return policy
Customers also purchased
/
Hardback
38.39
€
/
Hardback
29.29
€
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.
‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’
Rory Sutherland, Vice Chairman, Ogilvy
Actress
&
Polyglot
EWA KASP
for
Play video
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
Why Does The Pedlar Sing?
Author
Paul Feldwick
Language
English
English
Binding
Book - Paperback
Date of issue
2021
Number of pages
264
EAN
9781800462526
ISBN
1800462522
Libristo code
33525151
Publishers
Troubador Publishing
Weight
386
Dimensions
233 x 156 x 23
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
92.89
€
