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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Language EnglishEnglish
Book Hardback
Book Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt
Libristo code: 04389956
Publishers McGraw-Hill Education - Europe, October 2011
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B...
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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About the book

Full name Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Author Harry Macdivitt
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 288
EAN 9780071761680
ISBN 0071761683
Libristo code 04389956
Publishers McGraw-Hill Education - Europe
Weight 586
Dimensions 236 x 151 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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