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Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Language EnglishEnglish
Book Paperback
Book Kapferer on Luxury Jean Noel Kapferer
Libristo code: 03016744
Publishers Kogan Page Ltd, March 2015
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle...
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

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About the book

Full name Kapferer on Luxury
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 240
EAN 9780749474362
ISBN 9780749474362
Libristo code 03016744
Publishers Kogan Page Ltd
Weight 380
Dimensions 233 x 157 x 16
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