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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines,...
Libristo code: 02569046
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31 b
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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
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About the book
Full name
Making Ads Pay
Author
John Caples
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
256
EAN
9780486486017
ISBN
048648601X
Libristo code
02569046
Publishers
Dover Publications Inc.
Weight
314
Dimensions
140 x 214 x 17
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