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Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Language
English
English
Book
Paperback
Great copy is the heart and soul of the advertising business. In this practical guide, legendary cop...
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Libristo code: 04081127
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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About the book
Full name
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Author
Joseph Sugarman
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
368
EAN
9780470051245
ISBN
0470051248
Libristo code
04081127
Publishers
John Wiley & Sons Inc
Weight
704
Dimensions
193 x 232 x 19
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