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Scientific Advertising
Language
English
English
Book
Paperback
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Ma...
Full description
Libristo code: 08771967
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16 b
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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About the book
Full name
Scientific Advertising
Author
Claude Hopkins
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
88
EAN
9781603866361
ISBN
9781603866361
Libristo code
08771967
Publishers
Merchant Books
Weight
148
Dimensions
154 x 230 x 6
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