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Big Data and Analytics

Name: Big Data and Analytics
Brand: Springer International Publishing AG
SKU: 15193775
Price: 52.69 EUR
Availability: InStock
Author: Vincenzo Morabito
ISBN: 9783319364766

Strategic and Organizational Impacts

Vincenzo Morabito

Language

English

Book Paperback

Libristo code: 15193775

Publishers Springer International Publishing AG, October 2016

This book presents and discusses the main strategic and organizational challenges posed by Big Data... Full description

Libristo code: 15193775

129 b

52.69 € VAT included

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This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.