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Crossing the Chasm
Language
English
English
Book
Paperback
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws...
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Libristo code: 04251708
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49 b
49 b
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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About the book
Full name
Crossing the Chasm
Author
Geoffrey A Moore
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
238
EAN
9781841120638
ISBN
1841120634
Libristo code
04251708
Publishers
John Wiley and Sons Ltd
Weight
364
Dimensions
136 x 235 x 13
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