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Inside the Tornado

Name: Inside the Tornado
Brand: HarperCollins Publishers Inc
SKU: 01373894
Price: 11.49 EUR
Availability: InStock
Author: Geoffrey A. Moore
ISBN: 9780060745813

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Geoffrey A. Moore

Language

English

Book Paperback

Libristo code: 01373894

Publishers HarperCollins Publishers Inc, March 2011

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Full description

Libristo code: 01373894

28 b

11.49 € VAT included

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.