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Language
English
English
Book
Hardback
Creative Marketing has been written in response to the continued failure to address the theory/pract...
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Libristo code: 04776319
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240 b
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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
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About the book
Full name
Creative Marketing
Author
Ruth Rentschler, Ian Fillis
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
161
EAN
9781403941909
ISBN
1403941904
Libristo code
04776319
Publishers
Palgrave USA
Weight
375
Dimensions
140 x 216 x 15
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