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Video Game Marketing
Language
English
English
Book
Paperback
This textbook is a much-needed guide to the essential principles of marketing from the ground up, ap...
Full description
Libristo code: 10041367
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182 b
182 b
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This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.
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About the book
Full name
Video Game Marketing
Author
Peter Zackariasson, Mikolaj Dymek
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
156
EAN
9781138812277
ISBN
9781138812277
Libristo code
10041367
Publishers
Taylor & Francis Ltd
Weight
268
Dimensions
218 x 272 x 16
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