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Videogame Marketing and PR

Vol. 1: Playing to Win

Language EnglishEnglish
Book Hardback
Book Videogame Marketing and PR Scott Steinberg
Libristo code: 07375697
Publishers iUniverse, June 2007
The definitive guide to mastering the essentials behind making, marketing and promoting product to t... Full description
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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO: TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES: IN-DEPTH HOW-TO'SEXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCEO-LEVEL INSIGHT

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About the book

Full name Videogame Marketing and PR
Author Scott Steinberg
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 220
EAN 9780595686766
ISBN 9780595686766
Libristo code 07375697
Publishers iUniverse
Weight 481
Dimensions 152 x 229 x 16

Categories

Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Computing & Information Technology > Digital lifestyle > Computer games / online games: strategy guides
Lifestyle, Hobbies & Leisure > Hobbies, quizzes & games
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