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Cold Start Problem

How to Start and Scale Network Effects

Language EnglishEnglish
Book Paperback
Book Cold Start Problem Andrew Chen
Libristo code: 39212676
Publishers Cornerstone, April 2023
'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?... Full description
? points 31 b Top Top
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'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

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About the book

Full name Cold Start Problem
Author Andrew Chen
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 400
EAN 9781847942791
ISBN 1847942792
Libristo code 39212676
Publishers Cornerstone
Weight 500
Dimensions 129 x 198 x 35
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