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Priceless
Language
English
English
Book
Paperback
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo...
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Libristo code: 04372080
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36 b
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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
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About the book
Full name
Priceless
Author
William Poundstone
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
352
EAN
9781851688296
ISBN
1851688293
Libristo code
04372080
Publishers
Oneworld Publications
Weight
318
Dimensions
185 x 193 x 27
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