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This book closely examines the strategic and tactical aspects of customer relationship management as...
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Libristo code: 22369547
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190 b
190 b
77.59
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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
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About the book
Full name
Customer Relationship Management
Author
V. Kumar, Werner Reinartz
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
411
EAN
9783662585542
ISBN
9783662585542
Libristo code
22369547
Weight
1127
Dimensions
178 x 254 x 21
Categories
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