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Crafting Customer Value

The Art and Science

Language EnglishEnglish
Book Hardback
Book Crafting Customer Value Peter Duchessi
Libristo code: 06320730
Publishers Purdue University Press, March 2002
This work shows how companies can avoid commoditization by delivering superior customer value. It pr...
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This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area.

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About the book

Full name Crafting Customer Value
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 193
EAN 9781557532312
ISBN 9781557532312
Libristo code 06320730
Weight 300
Dimensions 162 x 236 x 19
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