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Crafting Customer Value

The Art and Science

Language EnglishEnglish
Book Paperback
Book Crafting Customer Value Peter Duchessi
Libristo code: 06320729
Publishers Purdue University Press, January 2004
Competitive forces in business reduce products and services to commodities over time, creating adver... Full description
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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.

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About the book

Full name Crafting Customer Value
Author Peter Duchessi
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 193
EAN 9781557533708
ISBN 9781557533708
Libristo code 06320729
Publishers Purdue University Press
Weight 300
Dimensions 154 x 231 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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