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Augmenting Customer Retention Through Big Data Analytics

Language EnglishEnglish
Book Hardback
Book Augmenting Customer Retention Through Big Data Analytics Prashant Chaudhary
Libristo code: 46421300
Publishers Apple Academic Press Inc., December 2024
Details topics related to big data customer analytics and its application for customer retention. Co... Full description
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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

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About the book

Full name Augmenting Customer Retention Through Big Data Analytics
Author Prashant Chaudhary, Reena Malik
Language English
Binding Book - Hardback
Date of issue 2024
Number of pages 377
EAN 9781774917213
ISBN 1774917211
Libristo code 46421300
Publishers Apple Academic Press Inc.
Weight 453
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Computing & Information Technology > Databases > Data mining
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