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Augmenting Customer Retention Through Big Data Analytics
Language
English
English
Book
Hardback
Details topics related to big data customer analytics and its application for customer retention. Co...
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Libristo code: 46421300
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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.
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About the book
Full name
Augmenting Customer Retention Through Big Data Analytics
Author
Prashant Chaudhary, Reena Malik
Language
English
English
Binding
Book - Hardback
Date of issue
2024
Number of pages
377
EAN
9781774917213
ISBN
1774917211
Libristo code
46421300
Publishers
Apple Academic Press Inc.
Weight
453
Dimensions
156 x 234
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