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What Clients Love

Name: What Clients Love
Brand: Headline Publishing Group
SKU: 04079973
Price: 16.39 EUR
Availability: InStock
Author: Harry Beckwith
ISBN: 9780446556026

Harry Beckwith

Language

English

Book Hardback

Libristo code: 04079973

Publishers Headline Publishing Group, July 2010

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-t... Full description

Libristo code: 04079973

40 b

16.39 € VAT included

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In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.