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UnSelling

The New Customer Experience

Language EnglishEnglish
Book Hardback
Book UnSelling Scott Stratten
Libristo code: 02749177
Publishers John Wiley & Sons Inc, September 2014
Selling has changed. Don't get left behind UnSelling looks at the ever-changing relationship betwee... Full description
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Selling has changed. Don't get left behind UnSelling looks at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? * Topics covered include how to take the pulse of customers, companies, and industries * Explains how not to market ahead of the customer curve * Provides Outrage Outreach & reactionary content

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About the book

Full name UnSelling
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 240
EAN 9781118943007
ISBN 1118943007
Libristo code 02749177
Weight 428
Dimensions 181 x 244 x 22
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