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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy...
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Libristo code: 12499080
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129 b
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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
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About the book
Full name
Superpromoter
Author
R. Vogelaar
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
222
EAN
9781349330171
ISBN
1349330175
Libristo code
12499080
Publishers
Palgrave Macmillan
Weight
373
Dimensions
155 x 235 x 14
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