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Testing Business Ideas

Language GermanGerman
Book Paperback
Book Testing Business Ideas Alexander Osterwalder
Libristo code: 25179238
Publishers Campus Verlag GmbH, March 2020
Drum teste, wer sich ewig bindet!Wer eine Geschäftsidee hat, tut gut daran, sie am Kunden zu testen,... Full description
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Drum teste, wer sich ewig bindet!Wer eine Geschäftsidee hat, tut gut daran, sie am Kunden zu testen, bevor er sie skaliert. Seit »Business Model Generation« wissen das nicht nur Start-ups, sondern auch Corporates und Selbstständige. »Testing Business Ideas« ist die umfassendste Sammlung von Experimenten zur Erforschung von Kundenwünschen und User Experiences, die es je in Buchform gab! Und das Beste: Das Buch liefert Blaupausen für den optimalen Testverlauf bei verschiedenen Produktarten - Hardware, Software, Dienstleitung - und hält jede Menge Tipps bereit für die praktische Umsetzung. Denn nicht jedes Experiment eignet sich für jeden Zweck. Aber jedes Experiment kann von Teams sowie Einzelpersonen durchgeführt werden. »Testing Business Ideas« ist die perfekte Ergänzung zu Business Model Generation und Value Proposition Design.

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About the book

Full name Testing Business Ideas
Author Alexander Osterwalder, Alan Smith, Trish Papadakos, Jordan Wegberg
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 362
EAN 9783593511962
ISBN 3593511967
Libristo code 25179238
Publishers Campus Verlag GmbH
Weight 943
Dimensions 190 x 240 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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