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Value Proposition Design - How to Create Products and Services Customers Want

Language

English

Book Paperback

Libristo code: 05325958

Publishers John Wiley & Sons Inc, October 2014

This book is based on the same concepts as Business Model Generation, however, it will focus on the... Full description

Libristo code: 05325958

73 b

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29.69 € VAT included

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This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

Are embedded in great business models.

Focus on few pain relievers and gain creators, but those do extremely well.

Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.

Align with how customers measure success.

Focus on the most significant jobs, most severe pains, and most relevant gains.

Differentiate from competition in a meaningful way.

Address functional, emotional, and social jobs all together.