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Tea and Tourism

Name: Tea and Tourism
Brand: Channel View Publications
SKU: 05096890
Price: 38.89 EUR
Availability: InStock
Author: Lee Jolliffe
ISBN: 9781845410568

Tourists, Traditions and Transformations

Lee Jolliffe

Language

English

Book Paperback

Libristo code: 05096890

Publishers Channel View Publications, January 2007

The global production, marketing and consumption of tea present a resource for tea-related tourism.... Full description

Libristo code: 05096890

95 b

38.89 € VAT included

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The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea's heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes.