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Taking Down Goliath
Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
Language
English
English
Book
Paperback
Advances in software, auction-based media, analytics, and big data have made it possible for the ave...
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Libristo code: 12500022
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
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About the book
Full name
Taking Down Goliath
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
238
EAN
9781349495580
ISBN
1349495581
Libristo code
12500022
Publishers
Palgrave Macmillan
Weight
398
Dimensions
244 x 158 x 20
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