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Storytelling
Language
English
English
Book
Hardback
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future wil...
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Libristo code: 04333780
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134 b
134 b
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.
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About the book
Full name
Storytelling
Author
Klaus Fog
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
254
EAN
9783540883487
ISBN
3540883487
Libristo code
04333780
Weight
598
Dimensions
181 x 237 x 18
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