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Packaging Design - Successful Product Branding From Concept to Shelf 2e

Name: Packaging Design - Successful Product Branding From Concept to Shelf 2e
Brand: John Wiley & Sons Inc
SKU: 01212047
Price: 65.29 EUR
Availability: InStock
Author: Marianne R Klimchuk
ISBN: 9781118027066

Marianne R Klimchuk

Language

English

Book Paperback

Libristo code: 01212047

Publishers John Wiley & Sons Inc, January 2013

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag... Full description

Libristo code: 01212047

160 b

65.29 € VAT included

Low in stock at our supplier Shipping in 11-15 days

Delivery to Austria

30-day return policy

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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.