Doesn't suit? No problem! You can return items for up to 30 days
You won't go wrong with a gift voucher. The gift recipient can choose anything from our offer.
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
Hi! I'm Libroamiko, your book advisor.
How can I help you?