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Simply Better
Language
English
English
Book
Hardback
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differenti...
Full description
Libristo code: 04174837
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Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
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About the book
Full name
Simply Better
Author
Patrick Barwise
Language
English
English
Binding
Book - Hardback
Date of issue
2004
Number of pages
208
EAN
9780875843988
ISBN
0875843980
Libristo code
04174837
Publishers
Harvard Business School Publis
Weight
563
Dimensions
165 x 244 x 29
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