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Sensory Marketing
Language
English
English
Book
Paperback
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers...
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Libristo code: 15603561
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198 b
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
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About the book
Full name
Sensory Marketing
Author
Bertil Hulten
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
404
EAN
9781138041011
ISBN
9781138041011
Libristo code
15603561
Publishers
Taylor & Francis Ltd
Weight
431
Dimensions
148 x 212 x 23
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