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Sensory Marketing
Language
English
English
Book
Hardback
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers...
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Libristo code: 10059935
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
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About the book
Full name
Sensory Marketing
Author
Bertil Hulten
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
404
EAN
9781138914629
ISBN
9781138914629
Libristo code
10059935
Publishers
Taylor & Francis Ltd
Weight
718
Dimensions
235 x 161 x 29
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