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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Satisfaction: A Behavioral Perspective on the Consumer
A Behavioral Perspective on the Consumer
Language
English
English
Book
Hardback
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this...
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Libristo code: 01025285
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832 b
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Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
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About the book
Full name
Satisfaction: A Behavioral Perspective on the Consumer
Author
Richard L. Oliver
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
544
EAN
9780765617705
ISBN
9780765617705
Libristo code
01025285
Publishers
Taylor & Francis Ltd
Weight
1154
Dimensions
250 x 177 x 31
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