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Revenue Management

Grundlagen und Mathematische Methoden

Language GermanGerman
Book Paperback
Book Revenue Management Robert Klein
Libristo code: 01567771
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2008
Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studente... Full description
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Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studenten der Betriebswirtschaftslehre mit quantitativer Ausrichtung, Wirtschaftsinformatiker sowie Wirtschaftsingenieure. Es erläutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Dabei werden jeweils die grundlegenden mathematischen Modelle und Methoden vorgestellt und anhand zahlreicher Rechenbeispiele verdeutlicht. Übungsaufgaben ermöglichen die Kontrolle des Erlernten. Das Buch ist auch zum Selbststudium geeignet.

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About the book

Full name Revenue Management
Author Robert Klein, Claudius Steinhardt
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 251
EAN 9783540688433
ISBN 3540688439
Libristo code 01567771
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 381
Dimensions 155 x 235 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Operational research
Computing & Information Technology > Business applications
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