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Reputationsmanagement

Banken

Language GermanGerman
Book Paperback
Book Reputationsmanagement Anabel Tern?s
Libristo code: 09214070
Publishers Springer Gabler, May 2015
żAnabel Ternčs und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe... Full description
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żAnabel Ternčs und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.

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About the book

Full name Reputationsmanagement
Author Anabel Tern?s, Christopher Runge
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 42
EAN 9783658089016
ISBN 3658089016
Libristo code 09214070
Publishers Springer Gabler
Weight 89
Dimensions 148 x 210 x 3

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Language & Linguistics > Language: reference & general > Writing & editing guides
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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