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Reputationsmanagement

Manager und Führungskräfte

Language GermanGerman
Book Paperback
Book Reputationsmanagement Dr Anabel Ternes
Libristo code: 09486400
Publishers Springer Gabler, July 2015
Anabel Ternčs und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sic... Full description
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Anabel Ternčs und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben - mit unabsehbaren Folgen. Gerade für Manager und Führungskräfte ist es wichtig, stets den Überblick zu haben, was "das Netz" über die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbußen führen, sondern den guten Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen.

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About the book

Full name Reputationsmanagement
Author Dr Anabel Ternes, Christopher Runge
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 39
EAN 9783658103064
ISBN 365810306X
Libristo code 09486400
Publishers Springer Gabler
Weight 85
Dimensions 148 x 210 x 3

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
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