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Public Relations Theory

Name: Public Relations Theory
Brand: Taylor & Francis Ltd
SKU: 17869276
Price: 296.49 EUR
Availability: InStock
Author: Carl H. Botan
ISBN: 9781138412095

Carl H. Botan

Language

English

Book Hardback

Libristo code: 17869276

Publishers Taylor & Francis Ltd, July 2017

Beginning with the basic premise that public relations can best be understood as a specialized type... Full description

Libristo code: 17869276

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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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About the book

Full name Public Relations Theory

Author Carl H. Botan

Language

English

Binding Book - Hardback

Date of issue 2017

Number of pages 368

EAN 9781138412095

ISBN 9781138412095

Libristo code 17869276

Publishers Taylor & Francis Ltd

Weight 840

Dimensions 152 x 229

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